The success of any site rides on Search Engine Optimisation

SEO - a guide to our processes and offerings

iProperty invites it's customers to run through the main objectives they have so that we can formulate a basic SEO strategy. Through this briefing process, we uncover the main areas of the website to be promoted and what keywords they are to be found with.

iProperty then analyses the website in general, it's existing link structure and assesses the existing page content. Our service can include simply the SEO strategy document alone, or a full service where we implement the strategy - with the option of continuing improvements to content periodically.

We can also build dedicated blog sites that link back to the website - adopting the "two is better than one" strategy and providing search engines with plenty of good, fresh, keyword rich content to promote your site.

What's typically done to improve page rankings?

Because search engines and are becoming smarter and smarter, typically the best improvements to SEO are found by building web pages that present content that's easy to read and navigate through.

We work through websites and make sure content keywords link to relevant data on other pages. We advise on whether there's any opportunity to elaborate further on the content - making the site deeper, richer and full of keywords relevant to your brief.

We also optimise the page titles of every page, and we optimise what's called Meta data - hidden information in pages purely for Search Engines that crawl through the site - with well written descriptions of what every page on your site includes as well as a list of relevant keywords a Search Engine should consider ranking it with.

And there's more - we recommend new domain names, better URL structures to take advantage of... it's quite a detailed service. You should contact us to discover more and help us engage in your next online marketing adventure.